About the Conference
The Nuekie Skin of Color Conference will take a deep dive into the essentials of building and running a successful esthetics practice that caters to skin of color.
As the ethnic population continues to grow, there will be an increasing demand for the ethnic-specific skin care. According to the U.S. Census by the year 2050, more than half of the U.S. population will be of ethnic background (i.e. African/African-American, Hispanic, Asian, Native American, and Pacific Islander). Ethnic consumers are looking for skin care specialists who understands their skin care needs.
Unfortunately, many estheticians never received adequate training on skin of color or launching a business in esthetics school. Therefore, skin care professionals will need to learn how to specifically treat the unique structure and function of ethnic skin to enhance their service offerings.
Why You Should Attend
Powerful Learning
You are an esthetician who didn’t receive a strong foundation for treating skin of color, cosmetic science, and business in esthetics school. You want to provide quality services to people with skin of color.
Practical Strategies
You are an esthetician
who is tired and frustrated with struggling in business.
You want to strengthen your skill set in branding, marketing, and sales to build a profitable business.
Professional Development
You are an esthetician who has an entrepreneurial-mindset and is ready to take control of your business and career. You want to improve your esthetic peak performance and transform the lives of your clients.
Curriculum
What will you be learning
Skin of Color Esthetics
You will learn how to:
- Discover the unique structure and function of skin of color
- Identify the common skin disorders in skin of color
- Assess the cosmetic ingredients that are safe and effective for diverse skin tones.
Finance
You will learn how to:
- Understand the importance of financial management
- Manage financial resources effectively through basic accounting principles, budgeting, and forecasting
- Leverage your financial data for decision-making within your business
Marketing & Branding
You will learn how to:
- Identify your customer persona and anti-persona
- Examine your local competitive landscape
- Formulate a go-to-market strategy to attract ideal
customers
Operations & Sales
You will learn how to:
- Assess current operational capabilities and needs
- Develop a customer success strategy for excellence in service
- Discover new industry business models and technology to enhance service offerings
Conference Registration
Early Bird Conference Registration
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3 Day All-Access Pass
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General Admission Seating
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Nuekie SOC Conference Playbook
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Continuing Education Credit*
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Access to Private Online Group
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Networking with Esthetician Colleagues
VIP Experience
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Pre-Conference NSOCA Marketing Intensive
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VIP Marketing Intensive Toolkit
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Private VIP Networking Event
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3 Day All-Access Pass
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Nuekie SOC Conference Playbook
-
Continuing Education Credit*
-
Access to Private Online Group
-
Networking with Esthetician Colleagues
General Conference Registration
-
3 Day All-Access Pass
-
General Admission Seating
-
Nuekie SOC Conference Playbook
-
Continuing Education Credit*
-
Access to Private Online Group
-
Networking with Esthetician Colleagues
*PLEASE NOTE: Continuing education credit is state dependent and based on completion of requirements.
This conference is for licensed estheticians only.
All applicants must submit a copy of their esthetician’s license upon registration.
Testimonials
See what others are saying about Skin of Color Conference
Venue
Hampton Roads Convention Center - Hampton, Virginia
The 2024 Nuekie Skin of Color Conference will take place at the beautiful Hampton Roads Convention Center – 1610 Coliseum Dr. Hampton, VA 23666.
A city with an old soul and a youthful enthusiasm. A Coastal Virginia vacation destination with fascinating sites to see and interesting things to do. A convention city with flexible facilities and a confident, can-do attitude. Situated in the middle of the Hampton Roads region and the heart of the Mid-Atlantic, Hampton welcomes vacationer and meeting attendees alike with charming hospitality, multifaceted attractions and activities and an atmosphere of discovery.
Register for Skin of Color Conference Now
Join us for this unique educational opportunity to become a leader in this growing niche!
General Sponsors
The Nuekie Skin of Color Conference is the perfect partnership to connect your brand with estheticians. If you are interested in sponsorship opportunities, please contact us at info@nuekie.com.